A few weeks ago Shoemoney had a SEO Webinar in conjunction with Affiliate Summit. I had initially signed on to attend, but later on when I actually checked the times, the time difference between NZ and where-ever it was being held was terrible, so instead I watched the resulting video, and looked over the notes people had taken.
Most notably I read through his questions and answers portion here : http://www.affiliatepathfinder.com/webinar-notes-from-affiliate-summit-webinar-seo-from-experience-with-jeremy-shoemoney-schoemaker/
An interesting question + answer stood out in my mind.
Q: Any thoughts on SEO nukeX?
A: Never heard of it. Probably someone trying to pitch their product.
Hmm. I found it kinda strange that Shoemoney had never heard of SENuke. In my mind, there is 2 products that really are “the” tools that everyone knows go hand and hand with SEO. SENuke and Xrumer.
But you know, possibly the sorts of things that Shoe does, doesn’t involve the type of things that SENuke is good at right? Wrong.
Q: What are thoughts on link wheels?
A: They work like crazy. Works really well, but also against Google standards.
Huh. Well, that is kinda funny when I think about it. If you didn’t know, Linkwheels was a term coined by Linus over at Lemonarian (back in 2009). Even back then, he made several blog posts about how amazing SENuke was in conjunction with Linkwheels. So the creator of linkwheels is putting (at one point) all his efforts behind SENuke, and Shoemoney seems to love Linkwheels, but doesn’t even know what SENuke is.
Don’t hate. Part of the reason is that Linkwheels are such a generic term now. They no longer work the exact way they were first described 2 years ago. And have since evolved into various linking strategies for Web 2.0 properties. I wouldn’t even be sure that Shoe knows who invented the linkwheel in the first place.
More so, to me it shows that the sphere of internet/affiliate marketing is so huge that guru’s don’t even know the biggest applications in their own niche (In this case SEO). I can’t talk, I probably wouldn’t have a clue what the bigger PPC/PPV tools are nowadays.

