It’s been a long time coming, and what I think has been a long drawn out death. But I think CPALead has finally become a victim of it’s own success and is about to be flushed down the loo.
I think we need to go back to a very old post of mine. I think it was one when I first started blogging aswell, but it always remains a favourite. Check it out here. The gist of the post is that CPALead were allowing “fake content” sites to be put through CPALead. Being that a user could fill out an offer, and realise that there is no content behind the gateway, it was beginning to build a bad name against CPALead. People were by and large, finding a way around the gateway, simply because they could not trust that there would be content behind it.
This was small fries in the big picture, as we would later find out.
The next problem was that they started neglecting what got them going in the first place. You see CPALead wasn’t always a gateway company. It had something called the “Active Display Tool”, and it basically showed every survey that they had on the network to a user. The user could then fill out these offers, and be credited with ingame credits, cash, tokens, really anything. It is pretty prevalent on Facebook games nowadays, but it wasn’t so way back then. I used the ADT once, and found it a bit clunky, and impossible to style. They claimed they were going to update it and make it more modern, but it never really happened. Infact there was a period of several months when you couldn’t use the ADT at all, they pulled it right from the market. And there in lies the problem. CPALead were now considered the “Gateway” company. Sure they still had users who were using the ADT, but CPALead supported this very poorly. I remember getting fairly bland responses when I needed support. And with the tool being pulled for months at a time, most (if not all), users switched to another network that better supported them.
This doesn’t seem important at all. CPALead are raking it in with the Gateway. But the issue is now that they are a one trick pony. Should the gateway go down the pooper, they don’t even have their small pool of “ADT” publishers to fall back on.
Most recently, there has been an upheaval from CPALead to remove publishers promoting copyrighted content. I’m not about to sit here and criticise this action (Actually, I will a bit, just a tiny bit though!), because at the end of the day. Copyrighted content such as movies and such, are illegal to distribute. From what I have seen and heard, Publishers started getting ultra competitive in their niches, and often SEO’d a site so much that it was up there ranking with the movie corporations own sites. Something I have learnt working in the real world in IT, is that everytime I have gone to an interview, they always know someone who worked at my last job. A number often knew the CEO etc. And so with movie corporations getting their knickers in a twist about all this copyrighted content, it literally was only a matter of time before it worked back to CPALead and it’s advertisers. CPALead started canning publishers who were using copyrighted material, or atleast removing the best offers from them.
Fair play. At the end of the day CPALead have to protect their business. But you now have to wonder, just how many publishers in CPALead were promoting copyrighted material. It obviously wasn’t high on the agenda when the CPALead owner made this post on digitalpoint forum :
http://forums.digitalpoint.com/showthread.php?t=1849000
We have someone asking how to monetise their MP3 search engine. And the CPALead owner jumping in and telling them to use their network. I don’t want to get into whether a MP3 search engine is illegal or not and whether it is just using google etc, but when it comes down to it, if this person was a publisher of CPALead this month, they would have been canned. Also note the date of the post, it is only the end of last month. Seems we have done a full 180.
As I say, I am not rubbishing their actions. I think they are valid. But it remains to be seen whether they can survive without these publishers onboard.
I’ve talked about CPALead to a couple of people, and basically said what I have said here. And they have agreed with me, to the point of whether they can survive. The issue of facebook always comes up. A growing number of people, that sometimes included myself, have been trying to make ludicrous amounts of money from Facebook. Just by creating simple web pages, creating a fan page that links to that page. And then saying “Look what this teacher said to get fired!”. And ofcourse you have to fill out an offer to view it.
Trust me. This shit won’t last long.
Yeah so we are all banking it hard right now and everybody seems to be pillaging CPALead for all it’s worth. But the fact remains that Facebook is one of (If not the biggest depending on what report you read), websites on this earth. There is just no way that Facebook are going to allow people this to continue going on. To think this is just nieve. Facebook don’t even need a reason to can your fan page, so don’t try and say that you are doing nothing illegal. They can boot you whenever, for whatever.
To sum it up. I think the words “Faulty Management” sit with CPALead like two peas in a pod. I’m not going as far to say that the people there are idiots and should never be running a business. But there has been a number of mistakes that I think were always going to end in disaster. I can even remember not that long ago, everyone’s gateways going down because the server crashed, and this was on a Saturday. And CPALead apparently didn’t work weekends so it just sat like that for a few days. Just crazy in all honesty. O well, it was nice working with yah.